How To: Create and Sustain a Genuine Network
PHOTO COURTESY OF SARAH STROHSCHEIN
Sarah Strohschein, a real estate advisor in Atlanta, GA, talks to us about how to establish and foster any connections you make for your business. Whether helpful immediately or down the line, a network of people is a key element for a real estate advisor. So, we thought Sarah’s insights into developing a genuine network would be invaluable.
Social media: I think social media plays a huge part. It’s the biggest place where [I remind] people that I sell real estate. I think that's been the biggest advantage– utilizing and having a very professional social media presence.
Emails: Not all of my clients follow me on social media. I do have a website as well. If you are looking to buy or sell real estate, you will get emails from me. Not obnoxiously, but once a month. If you're buying, looking to buy in the near future, or down the road, there's different ways that I'm communicating properties to you. I'll send market updates for an area of interest. If I've got somebody that's looking to purchase real estate next year, all they need to really know is what's going on in the neighborhoods that [they’re] interested in. That's a way for me to stay in front of them. I try to customize my communication with where you're at in the buying and selling process.
Be a resource: Along the way, try to be a resource. Anything I'm sending you is just good to know if you're living in Atlanta and looking to buy or sell in the future.
Thoughtfulness: I'm always going to send you a little gift on your home anniversary. I'm always going to remind you I'm in real estate around the holidays and likely send something. And even just text here and there. If I'm driving past one of my clients’ houses, [I’ll send a] ”Hey, just drove past your house.” It's natural: when I'm out and about or I see something that reminds me of our transaction together, it's just a simple reach out.